Completed
December 2020
Tools Used
Photoshop, Illustrator, AfterEffects, HTML/CSS
Website
schoolqonnect.com01.
Introduction
School Qonnect is a school management software that is a cloud based service, aimed at addressing & easing the need for technological platforms for student, parents, teachers & administrators.
The School Qonnect team approached me with their vision of expanding to Canada after having successful ventures in Qatar. They recognised that they needed a social media presence & a rebranding to go with it.
After understanding their business problems, I created a fresh brand identity along with social media accounts & a website that reflects the new approach they want to take.
02.
Context & Challenge
The main goal was to differentiate School Qonnect from its competitors by defining the brand's main values. The designing had to be modern, bold and unique. It should inspire a sense of trust. Keeping these points in mind, I created a brand identity that could be timeless and something the company can take pride in.
Keywords:
Modern, Futuristic, Minimal, Professional, Warm, Tech-Savvy.
I chose the color purple to be the primary color of the brand. This color, along with yellow and other pops of color create a professional look that fits with the target audience. The palette is broad enough to be played with, keeping dull tones and fun pops of color that the team can use depending on whether they are creating content for students, teachers or parents.
03.
The Thought Process
Challenges
* Bring out the ‘q’ factor in School Qonnect.
* Create a modern brand identity and strategy for the Western market that translates well with its primary target as of now (Islamic Schools) as well as the wider market.
